Conemaugh Health System announces first annual BRA-Vo For a Cure winners

In honor of Breast Cancer Awareness Month, Conemaugh Health System transformed the Atrium of its flagship hospital in Johnstown into a vibrant display of creativity and advocacy with the first annual BRA-Vo For a Cure bra decorating contest and exhibit. This unique initiative, a collaboration between Conemaugh Health System, the Tribune-Democrat, the Johnstown Walk of Hope, and Operation BeYOUtiful, featured an inspiring collection of decorated bras to raise awareness and promote breast cancer education throughout October. 

“When it comes to breast cancer awareness, we often see recurring themes each year, so we wanted to create an initiative that would encourage fresh, community-driven involvement,” said Tammy Barbin, Director of Marketing Communications at Conemaugh. “The result was a powerful art contest that sparked significant engagement from both our employees and the community.” 

The exhibition showcased 27 entries from Conemaugh Health System employees, local students, and community members, drawing substantial interest for its inaugural year. Over 3,600 votes were cast through online and in-person voting, reflecting strong community support. 

Decorated bras featured themes like “Love the Girls, Get Them Checked,” “Check Your Pumpkins for Lumpkins,” “Mardi Bra,” “Treasure Your Breast,” and “Dancing D’s.” The community’s top choice, Support the Girls by Donna Rito, was created in honor of Mary Lou B. and selected through public voting. 

A panel of esteemed judges—including Angela R. Godin, Executive Director of the Community Arts Center of Cambria County and Chair of BRA-Vo For the Cure; Chip Minemyer, Publisher of The Tribune-Democrat; Andi Palmer, Founder of Operation BeYOUtiful; Marlene Singer, Coordinator of Johnstown Walk of Hope; and Sally Fink, local costumer and author—also selected winners. Score Big ... Get Your Mammogram by Conemaugh Nason Pharmacy earned Best in Show, and Be Brave by Lori Cornetti, dedicated to Patty Toth, was named first runner-up. 

“We want our community to feel supported in every step of the breast cancer journey,” added Barbin. “Our goal was to create an event that both inspires and educates, reminding everyone of the importance of early detection and support.” 

The BRA-Vo For the Cure exhibit will continue to spread awareness beyond October; it will be on display at the Community Arts Center of Cambria County in Westmont from November 9 through the end of the month. There will be an opening reception for all of the exhibit creations and the general public on Tuesday, November 19th from 6 – 8 pm.